Sherry from Scarlett Ice and HLOG fame has a great piece (with lots of good dialogue) about the new pink shirts that the Sens have put out for female fans. Sherry very eloquently hits the mark about why female hockey fans hate this shit (I am a little less eloquent). Her piece is a must read for any hockey fan, especially when you consider that females make up a big part of the game -- whether as a fan, blogger, player, or as the Mom who drives her kids to practice.
The thing is, you can't pigeon-hole the female fanbase and say you're catering to their needs when all you offer them in their sizes and cuts are jerseys that completely eliminate the point of offering team merchandise in the first place. What's the point of shelling out for a team's jersey when they're all the same colour?There is a pretty healthy discussion going in the comments as well. The common thread? Not one of the hockey bloggers who commented would ever buy a pink, "Sens Girl" t-shirt. It would kind of be like wearing a Hooters outfit to your first day at Harvard.
I will definitely post more on this later (as its a source of unending annoyance for me), but for now Sherry speaks for a lot of us.
And note to the Caps: How about some female sizes in the jerseys? This doesnt quite do it for me.